11/14/2023 0 Comments Dominos website problem![]() “If I lose them I might not get them back,” Vasconi says. Unlike a bank, which inspires stickiness through complexity - switching is not easy - picking another pizza provideris just a Google search and a few other keystrokes away. It’s a competitive market and consumer loyalty can switch in an instant when the website or mobile app drops orders. “While we would love people to go through that selection process in a logical linear fashion, people don’t always order food that way,” Vasconi tells CIO.com on the sidelines of IDG’s 2016 CIO 100 event here last week.ĭominos Anywhere: a hot, delicious platform?ĭominos has accelerated its digital service efforts as it slugs it out with Pizza Hut, Little Caesar’s and other quick-service pizza makers. And while ordering a pizza can hardly be compared to assembling a car in terms of difficulty, Vasconi says training Dom to recognize all of the different combinations with which people order pizza, wings and soda is no trivial task. The problem, according to Dominos CIO Kevin Vasconi, is that most people don’t place their orders clearly when speaking to Dom, the chain’s homegrown voice-activated virtual assistant. Such is the case for Dominos, which is running into some user experience hurdles as it attempts to process orders via voice technologies. ![]() But even an innovator can struggle to implement emerging technologies that some smartphone-toting consumers may not be ready to embrace. RANCHO PALOS VERDES - As pizza chains go, Dominos Pizza’s use of digital technologies to allow you to place orders from any computing device is among the most progressive in the U.S.
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